Sales force behavior, pricing information, and pricing decisions
Wedad Elmaghraby; Wolfgang Jank; Shu Zhang; Itir Z. Karaesmen
| Year of publication: |
2015
|
|---|---|
| Authors: | Elmaghraby, Wedad ; Jank, Wolfgang ; Zhang, Shu ; Karaesmen, Itir Z. |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 17.2015, 4, p. 495-510
|
| Subject: | B2B | pricing | decision making | sales force | regression | logit model | two-stage model | Preismanagement | Pricing strategy | Verkaufspersonal | Salespeople | Logit-Modell | Logit model | Entscheidung | Decision | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387989