Sales promotion : how to create, implement and integrate campaigns that really work
Roddy Mullin and Julian Cummins
| Year of publication: |
c 2008 ; 4. ed.
|
|---|---|
| Authors: | Cummins, Julian ; Mullin, Roddy |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Verkaufsförderung | Sales promotion | Sales-promotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 300 S. graph. Darst, |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion 0804 |
| ISBN: | 978-0-7494-5021-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003550109