Sales promotion : how to create, implement & integrate campaigns that really work
Roddy Mullin and Roddy Mullin
| Year of publication: |
2008 ; 4. ed.
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|---|---|
| Authors: | Mullin, Roddy ; Cummins, Julian |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Sales-promotion | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 300 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5021-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004897931