Sales promotion : how to create and implement campaigns that really work
Julian Cummins
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Cummins, Julian |
| Publisher: |
London : Kogan Page |
| Subject: | Sales-promotion | Ratgeber | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 268 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7494-2447-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376278