Salesperson CLV orientation's effect on performance
Leslier Valenzuela; Eduardo Torres; Pedro Hidalgo; Pablo Farías
| Year of publication: |
2014
|
|---|---|
| Authors: | Valenzuela, Leslier ; Torres, Eduardo ; Hidalgo, Pedro ; Farías, Pablo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 550-557
|
| Subject: | Customer lifetime value | Customer equity | Salesperson CLV orientation | Salesperson performance | Kundenwert | Customer value | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance | Arbeitsleistung | Job performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363474