Salute to service or salute to skepticism? : an empirical analysis of military members' perceptions of the NFL's military campaign
Keevan M. Statz, Austin C. Bogina and Jennifer L. Schmult and Brian S. Gordon
| Year of publication: |
2023
|
|---|---|
| Authors: | Statz, Keevan M. ; Bogina, Austin C. ; Schmult, Jennifer L. ; Gordon, Brian S. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 4, p. 661-681
|
| Subject: | Consumer behavior | Corporate social responsibility | Fan identification | Military identification | Sport marketing | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Militär | Armed forces | Profisport | Professional sports | Sportmarketing | Sports marketing | Militärausgaben | Military expenditure |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2022-0102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381120