Satellite fans' team identification, nostalgia, customer equity and revisit intention : symmetric and asymmetric analysis
Weisheng Chiu, Fong-Jia Wang and Heetae Cho
| Year of publication: |
2023
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|---|---|
| Authors: | Chiu, Weisheng ; Wang, Fong Jia ; Cho, Heetae |
| Subject: | customer equity | fsQCA | PLS-SEM | Satellite fans | sport nostalgia | team identification | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Weltraumtechnik | Space technology | Sportorganisation | Sport organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2215264 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285205