Seamless experience in the context of omnichannel shopping : scale development and empirical validation
Ya Ping Chang, Jingwen Li
| Year of publication: |
2022
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|---|---|
| Authors: | Chang, Ya Ping ; Li, Jingwen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-20
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| Subject: | Omnichannel integration | Omnichannel shopping journey | Scale development | Seamless experience | Touchpoints | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102800 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209581