Search online - purchase online in franchising : an empirical analysis of franchisor website functionality
Year of publication: |
[2015]
|
---|---|
Authors: | Pénard, Thierry ; Perrigot, Rozenn |
Publisher: |
[Rennes] : Center for Research in Economics and Management, University of Caen, University of Rennes 1 |
Subject: | Online-Handel | Online retailing | Franchising | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Frankreich | France |
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