Section I: How Do Customers and Consumers Really Behave? - Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
| Year of publication: |
1999
|
|---|---|
| Authors: | Meyers-Levy, Joan ; Malaviya, Prashant |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, SPECI, p. 45-60
|