Seeing the big picture : the effect of height on the level of construal
Pankaj Aggarwal and Min Zhao
| Year of publication: |
2015
|
|---|---|
| Authors: | Aggarwal, Pankaj ; Zhao, Min |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 1, p. 120-133
|
| Subject: | construal level | consumer preference | processing style | physical height | grounded cognition | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526401