Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Year of publication: |
2013
|
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Authors: | Yoon, Gunwoo ; Vargas, Patrick T. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 2/3, p. 131-141
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Subject: | Computerspiel | Video game | Werbung | Advertising | Werbewirkung | Advertising effects | Markenartikel | Brand | Wahrnehmung | Perception | Werbepsychologie | Psychology of advertising |
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