Segmentation and targeting
Lynne Doner Lotenberg, Carol Schechter and John Strand
| Year of publication: |
2011
|
|---|---|
| Authors: | Lotenberg, Lynne Doner ; Schechter, Carol ; Strand, John |
| Published in: |
The SAGE handbook of social marketing. - Los Angeles : SAGE, ISBN 978-1-84920-188-9. - 2011, p. 125-135
|
| Subject: | Social Marketing | Social marketing | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |