Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign

Gianfranco Walsh; Louise M. Hassan; Edward Shiu; J. Craig Andrews; Gerard Hastings

Year of publication:	2010
Authors:	Walsh, Gianfranco ; Hassan, Louise M. ; Shiu, Edward ; Andrews, J. Craig ; Hastings, Gerard
Published in:	European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 7/8, p. 1140-1164
Subject:	Marktsegmentierung \| Market segmentation \| Social Marketing \| Social marketing \| Rauchen \| Smoking \| Werbewirkung \| Advertising effects \| Wirtschaftskultur \| Economic culture \| Clusteranalyse \| Cluster analysis \| EU-Staaten \| EU countries \| 2005

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