Segmentation in social marketing : process, methods and application
Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, editors
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Dietrich, Timo (ed.) ; Rundle-Thiele, Sharyn (ed.) ; Kubacki, Krzysztof (ed.) |
| Publisher: |
Singapore : Springer |
| Subject: | Social Marketing | Social marketing | Marktsegmentierung | Market segmentation | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
Erscheint auch als (Online-Ausgabe):
Dietrich, Timo. Segmentation in Social Marketing. - Singapore : Springer Singapore, 2017. - Online-Ressource (VI, 214 p. 23 illus, online resource)
Persistent link: https://www.econbiz.de/10011521717