Segmentation of industrial markets and determining product lines for product development : based on product platforms for complex, changing markets with high demand for variety
Ann Højbjerg Clarke
| Year of publication: |
2004
|
|---|---|
| Authors: | Højbjerg Clarke, Ann |
| Publisher: |
[Odense] : Univ. Press of Southern Denmark |
| Subject: | Danfoss AS <Nordborg> | Marktsegmentierung | Market segmentation | Produktdifferenzierung | Product differentiation | Innovation | Kraftfahrzeugteile | Automotive parts | Dänemark | Denmark |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 362 S Ill., graph. Darst |
|---|---|
| Series: | Ph.d. dissertation / Faculty of Social Sciences, University of Southern Denmark. - [Odense] : Univ. Press of Southern Denmark, ISSN 0907-600X, ZDB-ID 2203482-1. - Vol. 68 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Univ. of Southern Denmark, Diss., 2004 |
| Notes: | Zsfassung in dän. Sprache |
| ISBN: | 87-7838-952-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002477505