Segmentation of impulse buyers in an emerging market - an exploratory study

Sheetal Mittal, Deepak Chawla, Neena Sondhi

Year of publication:	November 2016
Authors:	Mittal, Sheetal ; Chawla, Deepak ; Sondhi, Neena
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 33.2016, p. 53-61
Subject:	Segmentation \| Impulse buying behaviour \| Impulse buying tendency/trait \| Psychological profile \| Konsumentenverhalten \| Consumer behaviour \| Emotion \| Marktsegmentierung \| Market segmentation \| Zielgruppe \| Target group

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