Segmenting B2B technology markets via psychographics : an exploratory study
Art Weinstein
| Year of publication: |
2014
|
|---|---|
| Authors: | Weinstein, Art |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 3, p. 257-267
|
| Subject: | segmentation | psychographics | firmographics | target marketing | business markets | technology companies | Marktsegmentierung | Market segmentation | B-to-B-Marketing | Business-to-business marketing | Zielgruppe | Target group | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce | Hochtechnologie | High technology | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384770