Segmenting consumers : based on their perceptions of circulars
by Mogens Bjerre and Marcus Schmidt
| Year of publication: |
2001
|
|---|---|
| Authors: | Bjerre, Mogens ; Schmidt, Marcus |
| Publisher: |
Copenhagen : Copenhagen Business School, Dep. of Marketing |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Wahrnehmung | Perception | Zielgruppe | Target group |
| Extent: | 13 Bl graph. Darst |
|---|---|
| Series: | Research paper. - Copenhagen : [Copenhagen Business School, Department of Marketing], ISSN 0900-1808, ZDB-ID 2955968-6. - Vol. 7,2001 Research paper. - Copenhagen : [Advertising Research Group, Department of Marketing, Copenhagen Business School], ZDB-ID 2949674-3. - Vol. 15 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001589545