Segmenting with big data analytics and Python : a quantitative exploratory analysis of household savings
Maria Teresa Cuomo, Debora Tortora, Ivan Colosimo, Lorenzo Ricciardi Celsi, Cinzia Genovino, Giuseppe Festa, Michele La Rocca
| Year of publication: |
2023
|
|---|---|
| Authors: | Cuomo, Maria Teresa ; Tortora, Debora ; Colosimo, Ivan ; Ricciardi Celsi, Lorenzo ; Genovino, Cinzia ; Festa, Giuseppe ; Rocca, Michele la |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 191.2023, p. 1-10
|
| Subject: | Big data analytics | Household savings | Methodological research | Python | Saver profiling | Segmentation | Big Data | Big data | Sparen | Savings | Data Mining | Data mining | Privater Haushalt | Household | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2023.122431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334826