Service experience co-creation : conceptualization, implications, and future research directions
Elina Jaakkola; Anu Helkkula; Leena Aarikka-Stenroos
| Year of publication: |
2015
|
|---|---|
| Authors: | Jaakkola, Elina ; Helkkula, Anu ; Aarikka-Stenroos, Leena |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 2, p. 182-205
|
| Subject: | Service logic | Co-creation | Value | Service-dominant logic | Service experience | Service management | Service-Dominant Logic | Dienstleistungsmarketing | Services marketing | Kundenintegration | Customer integration | Dienstleistungsmanagement | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011401238