Service failures in times of crisis : an analysis of eWOM emotionality
Year of publication: |
2023
|
---|---|
Authors: | Gerrath, Maximilian H. E. E. ; Mafael, Alexander ; Ulqinaku, Aulona ; Biraglia, Alessandro |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-12
|
Subject: | Automated text analysis | COVID-19 | eWOM | Exogenous shock | Service failure | Coronavirus | Dienstleistungsqualität | Service quality | Emotion | Virales Marketing | Viral marketing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Schock | Shock | Kundenzufriedenheit | Customer satisfaction |
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