//-->
The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs
Price, Bill, (2008)
Competing in a service economy : how to create a competitive advantage through service development and innovation
Gustafsson, Anders, (2003)
Services marketing : managing the service value chain
Bruhn, Manfred, (2006)
Service operations management : improving service delivery
Johnston, Robert, (2012)
Johnston, Robert, (2008)
Service operations management
Johnston, Robert, (2001)