Service quality and customers' behavioural intentions : class and mass banking and implications for the consumer and society
Koushiki Choudhury (Indian Institute of Management, Calcutta, Kolkata India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Choudhry, Koushiki |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 5, p. 735-757
|
| Subject: | Society | Service quality | Behavioural intentions | Public sector banks | Private sector banks | Consumer and policy implications | Dienstleistungsqualität | Konsumentenverhalten | Consumer behaviour | Bank | Kundenzufriedenheit | Customer satisfaction | Indien | India | Beziehungsmarketing | Relationship marketing |