Service robots rising : how humanoid robots influence service experiences and elicit compensatory consumer responses
Year of publication: |
2019
|
---|---|
Authors: | Mende, Martin ; Scott, Maura L. ; Doorn, Jenny van ; Grewal, Dhruv ; Shanks, Ilana |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 4, p. 535-556
|
Subject: | anthropomorphism | compensatory consumption | robots | service | technology | Roboter | Robot | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
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