Shifting to phygital experience management with design science : a six-step method to manage customer journeys
Florence Jacob, Virginie Pez, Pierre Volle
| Year of publication: |
2023
|
|---|---|
| Authors: | Jacob, Florence ; Pez, Virginie ; Volle, Pierre |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 5, p. 961-982
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| Subject: | Customer experience management | customer journeys | design science research methodology (DSRM) | marketing capabilities | phygital customer experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.2016894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305060