Shopping for fun or shopping to buy : is it different online and offline?

Daniele Scarpi; Gabriele Pizzi; Marco Visentink

Year of publication:	2014
Authors:	Scarpi, Daniele ; Pizzi, Gabriele ; Visentink, Marco
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 258-267
Subject:	Experiential \| Utilitarian \| Word-of-mouth \| Online \| Offline \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Einzelhandel \| Retail trade \| Online-Marketing \| Internet marketing \| Vertriebsweg \| Distribution channel \| Utilitarismus \| Utilitarianism

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