Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
| Year of publication: |
2008
|
|---|---|
| Authors: | Rigopoulou, Irini D. ; Tsiotsou, Rodoula H. ; Kehagias, John D. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 9-10, p. 979-996
|