Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
Year of publication: |
2008
|
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Authors: | Rigopoulou, Irini D. ; Tsiotsou, Rodoula H. ; Kehagias, John D. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 9/10, p. 979-995
|
Subject: | Einkaufszentrum | Shopping center | Bewertung | Evaluation | Entscheidung unter Unsicherheit | Decision under uncertainty | Kundenzufriedenheit | Customer satisfaction |
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