Shopping through mobile augmented reality : the impacts of AR embedding and embodiment attributes on consumer-based brand equity
Jin-Feng Wu, Jiao Dong, Yinglu Wu, Ya Ping Chang
| Year of publication: |
2024
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| Authors: | Wu, Jin-Feng ; Dong, Jiao ; Wu, Yinglu ; Chang, Ya Ping |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 61.2024, 6, Art.-No. 103999, p. 1-18
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| Subject: | Augmented reality attributes | Brand associations | Brand equity | Perceived augmentation | Response time | Simulated physical control | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Virtuelle Realität | Virtual reality | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2024.103999 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015081323