Shopping website selection for lifestyle products using the AHP and TOPSIS methods under fuzzy environment
Sumit Kumar and Soni Wadhwa, Bibhas Chandra
| Year of publication: |
2023
|
|---|---|
| Authors: | Kumar, Sumit ; Wadhwa, Soni ; Chandra, Bibhas |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 3, p. 313-349
|
| Subject: | shopping website | online stores | fashion and lifestyle | India | multiple criteria decision making | MCDM | analytical hierarchy process | AHP | fuzzy TOPSIS | sensitivity analysis | AHP-Verfahren | AHP approach | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Fuzzy-Set-Theorie | Fuzzy sets | Website | Online-Handel | Online retailing | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Indien | Mode | Fashion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.131820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014310044