Short and sweet : how product quality uncertainty, review length and richness shape review helpfulness
Yiru Wang, César Zamudio, Hua Meng and Robert D. Jewell
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Yiru ; Zamudio, César ; Meng, Hua ; Jewell, Robert D. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 2, p. 143-162
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| Subject: | heuristic-systematic information processing | Online reviews | review helpfulness | text mining | uncertainty | Produktqualität | Product quality | Risiko | Risk | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2023.2255873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511624