Should live broadcasting platforms adopt artificial intelligence? : a sales effort perspective
Xiaoping Xu, Yuting Wang, T. C. E. Cheng, Tsan-Ming Choi
| Year of publication: |
2024
|
|---|---|
| Authors: | Xu, Xiaoping ; Wang, Yuting ; Cheng, T. C. E. ; Choi, Tsan-Ming |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 318.2024, 3 (1.11.), p. 979-999
|
| Subject: | Artificial intelligence (AI) | Live broadcasting | OR in marketing | Sales effort |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2024.05.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048264