Signalling as a means to generate loyalty in m-commerce : does shopper experience moderate the process?
Sonia San-Martín (University of Burgos, Spain), Blanca López-Catalán (Pablo de Olavide University, Spain), María A. Ramón-Jerónimo (Pablo de Olavide University, Spain)
| Year of publication: |
2015
|
|---|---|
| Authors: | San-Martín, Sonia ; López-Catalán, Blanca ; Ramón-Jerónimo, María A. |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 3, p. 235-256
|
| Subject: | Mobile commerce | Signals | Loyalty | Satisfaction | Trust | SEM | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Signalling | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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