Situational variables and sustainability in multi-attribute decision-making
Bonnie J. K. Simpson; Scott K. Radford
| Year of publication: |
2014
|
|---|---|
| Authors: | Simpson, Bonnie J. K. ; Radford, Scott K. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 5/6, p. 1046-1069
|
| Subject: | Cluster analysis | Sustainability | Consumer attitudes | Conjoint analysis | Product attitudes | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Nachhaltige Entwicklung | Sustainable development | Marktforschung | Market research | Theorie | Theory | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388097