Social – local – mobile : the future of location-based services

Gerrit Heinemann; Christian Gaiser

Alternative title:	SoLoMo - Always-on im Handel <engl.>
Year of publication:	2015
Authors:	Heinemann, Gerrit ; Gaiser, Christian
Publisher:	Berlin : Springer
Subject:	Mobile Marketing \| Mobile marketing \| Online-Marketing \| Internet marketing \| Navigationssystem \| Navigation system \| Mobile Anwendung \| Mobile application \| Informationsverhalten \| Information behaviour \| Konsumentenverhalten \| Consumer behaviour \| Deutschland \| Germany \| Mobile Telekommunikation \| Electronic Commerce \| Standortbezogener Dienst \| Verbraucherverhalten \| World Wide Web 2.0 \| Social Media
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de]

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