Social – local – mobile : the future of location-based services
Gerrit Heinemann; Christian Gaiser
| Alternative title: | SoLoMo - Always-on im Handel <engl.> |
|---|---|
| Year of publication: |
2015
|
| Authors: | Heinemann, Gerrit ; Gaiser, Christian |
| Publisher: |
Berlin : Springer |
| Subject: | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Navigationssystem | Navigation system | Mobile Anwendung | Mobile application | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Mobile Telekommunikation | Electronic Commerce | Standortbezogener Dienst | Verbraucherverhalten | World Wide Web 2.0 | Social Media |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
Erscheint auch als (Online-Ausgabe):
Heinemann, Gerrit *1960-*. Social - Local - Mobile. - Berlin, Heidelberg : Springer, 2015. - Online-Ressource (XIV, 206 p. 98 illus., 67 illus. in color, online resource)
Persistent link: https://www.econbiz.de/10010441685