Social media activity in a festival context : temporal and content analysis
Kelly MacKay, Danielle Barbe, Christine M. Van Winkle and Elizabeth Halpenny
| Year of publication: |
2017
|
|---|---|
| Authors: | MacKay, Kelly J. ; Barbe, Danielle ; Van Winkle, Christine M. ; Halpenny, Elizabeth |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 2, p. 669-689
|
| Subject: | Social media | Engagement | Festivals | Multi-phase experience | Social Web | Social web | Großveranstaltung | Big event | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-10-2015-0618 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687658