Social media branding strategies of universities and colleges in Canada : a mixed-method approach investigating post characteristics and contents

Anh Mai To, Michael Mindzak, Narongsak Thongpapanl and Justin Mindzak

Year of publication:	2024
Authors:	To, Anh Mai ; Mindzak, Michael ; Thongpapanl, Narongsak ; Mindzak, Justin
Subject:	brand positioning \| differentiation \| engagement \| Higher education \| marketing communication \| social media \| Social Web \| Social web \| Hochschule \| Higher education institution \| Markenführung \| Brand management \| Kanada \| Canada \| Marketingmanagement \| Marketing management \| Studierende \| Students \| Online-Marketing \| Internet marketing

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