Sources of customer role learning during self-service technology encounters
Petranka Kelly, Jennifer Lawlor and Michael Mulvey
| Year of publication: |
2013
|
|---|---|
| Authors: | Kelly, Petranka ; Lawlor, Jennifer ; Mulvey, Michael |
| Published in: |
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013. - Berlin : Springer, ISBN 3-642-36308-3. - 2013, p. 326-338
|
| Subject: | Selbstbedienung | Self-service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755573