Do Spanish family SMEs make appropriate use of their organizational websites? : an analysis of family firms' brand promotion and website quality level
Year of publication: |
2021
|
---|---|
Authors: | Martínez-Alonso, Rubén ; Martínez-Romero, María J. ; Rodríguez-Rodríguez, Daniel |
Published in: |
Advanced digital marketing strategies in a data-driven era. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-8004-2. - 2021, p. 172-191
|
Subject: | Familienunternehmen | Family business | Markenführung | Brand management | Website | Spanien | Spain |
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