Special issue: IMP 2011 : the impact of globalization on networks
guest eds.: Stanley Paliwoda ...
| Alternative title: | IMP 2011 : the impact of globalization on networks |
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| Year of publication: |
2012
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| Other Persons: | Paliwoda, Stanley J. (contributor) |
| Institutions: | IMP Group |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 5, p. 725-848
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| Subject: | Globalisierung | Globalization | Unternehmensnetzwerk | Business network | Strukturationstheorie | Structuration theory | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory |