Special issue: managing the marketing-operations interface in omnichannel retail

guest editors: Robert Rooderkerk, Sander de Leeuw, Alexander Hübner, and Nicole DeHoratius

Alternative title:	Managing the marketing-operations interface in omnichannel retail
Year of publication:	[2023]
Other Persons:	Rooderkerk, Robert (ed.) ; Leeuw, Sander de (ed.) ; Hübner, Alexander (ed.) ; DeHoratius, Nicole (ed.)
Publisher:	Hoboken, NJ, USA : Wiley
Subject:	Beziehungsmarketing \| Relationship marketing \| Marketing \| Multikanalvertrieb \| Multichannel strategy \| Electronic Commerce \| E-commerce \| Einzelhandel \| Retail trade \| Innovation \| Produktionswirtschaft \| Production management

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