Stakeholder tracking and analysis : the RepTrak System for measuring corporate peputation

Charles J. Fombrun; Leonard J. Ponzi; William Newburry

Year of publication:	2015
Authors:	Fombrun, Charles J. ; Ponzi, Leonard J. ; Newburry, William
Published in:	Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 18.2015, 1, p. 3-24
Subject:	corporate reputation \| cross-cultural reputation measurement \| scale development \| stakeholder management \| Stakeholder \| Firmenimage \| Corporate reputation \| Performance-Messung \| Performance measurement \| Messung \| Measurement \| Reputation

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