Statistical modeling and probabilistic composition in the prediction of the customer lifetime value
Annibal Parracho Sant'Anna and Rodrigo Otavio de Araujo Ribeiro
| Year of publication: |
2009
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|---|---|
| Authors: | Sant'Anna, Annibal Parracho ; Araujo Ribeiro, Rodrigo Otavio de |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 16.2009, 3, p. 335-350
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| Subject: | Kundenwert | Customer value | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing | Wahrscheinlichkeitsrechnung | Probability theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009526477