Status quo und Besonderheiten der B-to-B-Markenführung
Year of publication: |
2010
|
---|---|
Authors: | Baumgarth, Carsten |
Published in: |
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice. - Wiesbaden : Gabler, ISBN 978-3-8349-1738-6. - 2010, p. 37-62
|
Subject: | B-to-B-Marketing | Business-to-business marketing |
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