Staying power of churn prediction models

Hans Risselada; Peter C. Verhoef; Tammo H. A. Bijmolt

Year of publication:	2010
Authors:	Risselada, Hans ; Verhoef, Peter C. ; Bijmolt, Tammo H. A.
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 3, p. 198-208
Subject:	Beziehungsmarketing \| Relationship marketing \| Prognoseverfahren \| Forecasting model \| Logit-Modell \| Logit model \| Entscheidungsbaum \| Decision tree

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