Stereotyping human-like virtual influencers in retailing : does warmth prevail over competence?
Kamel El Hedhli, Haithem Zourrig, Amr Al Khateeb, Ibrahim Alnawas
| Year of publication: |
2023
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|---|---|
| Authors: | El Hedhli, Kamel ; Zourrig, Haithem ; Al Khateeb, Amr ; Alnawas, Ibrahim |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-11
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| Subject: | Virtual influencer | Anthropomorphism | Stereotype content model | Warmth | Competence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103459 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014371732