Store within a store : matched versus mismatched image perceptions
Year of publication: |
May 2017
|
---|---|
Authors: | Banerjee, Abhijit ; Drollinger, Tanya |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 53-61
|
Subject: | Einzelhandel | Retail trade | Matching | Ladengestaltung | Store design | Wahrnehmung | Perception | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour |
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