Storymaking and organizational transformation : how the co-creation of narratives engages people for innovation and transformation

Tommaso Buganza, Paola Bellis, Silvia Magnanini, Joseph Press, Abraham (Rami) B. Shani, Daniel Trabucchi, Roberto Verganti and Federico Paolo Zasa

Year of publication:	2023
Authors:	Buganza, Tommaso ; Bellis, Paola ; Magnanini, Silvia ; Press, Joseph ; Shani, Abraham B. ; Trabucchi, Daniel ; Verganti, Roberto ; Zasa, Federico Paolo
Publisher:	London : Routledge
Subject:	Organisatorischer Wandel \| Organizational change \| Innovation \| Kundenintegration \| Customer integration \| Narrative Methode \| Narrative method

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